Modern organizations and companies are increasingly working in partnership with other companies. This Whitepaper examines what forms of corporate partnerships or strategic alliances there are and why this form of collaboration is becoming increasingly important, especially in the cloud environment.
In the fast-moving world of cloud technology business, partnership announcements are a firm component of the daily news stream. On the surface, all these carefully crafted press releases seem to indicate a sustained integration of market players. On closer examination however, you’ll find that many conveniently coined “partnerships” or “strategic partnerships” are in fact sales agreements. Everybody wants to make money; hence a reseller partner sells a given product. Even though expanding the channel organizations across different regions or serving a variety of customers may well support strategic business objectives, both modes of cooperation are straight-forward and may not deserve puffing terminology. In fact, the ubiquitous use of it should make us wonder what Partnership or Strategic Alliance could really be and what can be gained from it, for cloud businesses and clients alike.
CONTENT
- Joining forces with another company to close gaps
- Customers need become more complex
- Collaboration as a tool